{"id":574,"date":"2025-06-16T14:32:26","date_gmt":"2025-06-16T12:32:26","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=news&#038;p=574"},"modified":"2025-06-16T14:32:27","modified_gmt":"2025-06-16T12:32:27","slug":"coming-revolution-in-american-dietary-guidelines","status":"publish","type":"news","link":"https:\/\/www.nutrimedia.info\/en\/news\/revolution-a-venir-dans-les-dietary-guidelines-americaines\/","title":{"rendered":"Coming revolution in the US Dietary Guidelines"},"content":{"rendered":"<p><strong>Forget slimming down: the new era of Dietary Guidelines will focus on the return of whole fat (as opposed to low-fat), plant proteins and unprocessed food! This is a historic turnaround that is likely to overturn the dietary codes of millions of Americans. <\/strong><\/p>\n\n\n\n<p>This strategic turnaround is deeply troubling <strong>R&amp;D<\/strong>, <strong>marketing<\/strong> and <strong>sales<\/strong>After decades of low-fat consensus, these new guidelines challenge historical paradigms. Visit <a href=\"https:\/\/www.dietaryguidelines.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">new dietary guidelines<\/a>, expected this month <strong>June 2025<\/strong>, will be exceptionally brief (\u2248<strong>4 pages<\/strong> (compared with 160 previously): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saturation reassessed?<\/strong>  The strict limit of 10 % of calories from saturated fats could be revised.<\/li>\n\n\n\n<li><strong>Refocusing on whole foods<\/strong>gradual abandonment of <a href=\"https:\/\/www.nutrimedia.info\/en\/news\/ultra-processed-foods-and-health-implications-for-ingredient-producers\/\">ultra-processed products.<\/a><\/li>\n\n\n\n<li><strong>Whole milk products can be added<\/strong>A real turnaround for a strict low-fat diet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dietary guidelines revisit conventional wisdom<\/strong><\/h2>\n\n\n\n<p>The idea that <strong>\u00abfat is bad\u00bb<\/strong> is based more on dogma than on current science: the 2025 health recommendations radically call them into question, with a return to lipid authenticity. A return to <strong>whole milk products<\/strong> moderates the omnipotence of 0 % fat. Not only does this make for greater satiety, it also opens the door to premium segments in <strong>product marketing<\/strong>. Adding value to natural fats is becoming a major challenge. <strong>differentiating marketing strategy<\/strong>.<\/p>\n\n\n\n<p>The belief that <a href=\"https:\/\/www.nutrimedia.info\/en\/news\/plant-proteins-panorama-of-new-players-in-2025\/\">plant protein <\/a>(the case <a href=\"https:\/\/www.nutrimedia.info\/en\/news\/beyond-meat-the-5-mistakes-you-shouldnt-make-if-you-want-to-revolutionise-plant-protein\/\">beyond burge<\/a>r has left its mark on people's minds) are always superior is also nuanced: structural quality takes precedence over origin. However, this change should help the 95% of Americans who do not meet their daily fibre requirements. In response, the meat industry could come under increasing regulatory pressure.<\/p>\n\n\n\n<p>Focus on food <strong>unprocessed<\/strong> will also hit hard: it's an \u00abanti-processed\u00bb message\u00bb <strong>clear<\/strong>. However, the previous expert committee did not reach a decision due to insufficient data. <strong>The Kennedy administration therefore stepped up the pressure on industrial processing chains<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Action plan for B2B decision-makers<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit your ranges<\/strong> Look out for ultra-processed products or those rich in saturated fats.<br><\/li>\n\n\n\n<li><strong>Develop entire alternatives<\/strong> An opportunity to increase margins with a \u201cclean label\u201d image.<br><\/li>\n\n\n\n<li><strong>Strategic communication<\/strong> Promote a return to \u00abnatural\u00bb fat as healthy and reassuring, with educational campaigns.<br><\/li>\n\n\n\n<li><strong>Collaboration with retail and school catering<\/strong> : anticipating the introduction of whole milk, preparing assortments for SNAX\/SNAP.<br><\/li>\n\n\n\n<li><strong>R&amp;D into plant proteins<\/strong> speeding up formulations to align taste, texture and nutrition in rapid timelines.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n\n<p>By challenging the hegemony of low-fat and processors, the new <strong>Dietary Guidelines<\/strong> poses a strategic challenge: those who anticipate the rise of the <strong>healthier fat<\/strong> and <strong>plant protein<\/strong> position themselves as industrial leaders. <\/p>\n\n\n\n<p>The key is to (re)design portfolios and messages, without misleading the consumer, but with conviction. Intelligent players will be able to ride this wave as architects of a new food balance: healthier, more authentic, and more commercially profitable too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Source<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/business\/healthcare-pharmaceuticals\/us-dietary-guidelines-expected-soon-this-month-sources-say-2025-06-11\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00abUS dietary guidelines expected as soon as this month\u00bb Reuters, 11 June 2025 <\/a><a href=\"https:\/\/www.reuters.com\/business\/healthcare-pharmaceuticals\/us-dietary-guidelines-expected-soon-this-month-sources-say-2025-06-11\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><br><\/a><br><\/p>\n\n\n\n<p><br><\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-574","news","type-news","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/news\/574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}