{"id":628,"date":"2025-06-23T12:33:25","date_gmt":"2025-06-23T10:33:25","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=news&#038;p=628"},"modified":"2025-06-23T12:33:25","modified_gmt":"2025-06-23T10:33:25","slug":"summer-trends-2025-what-pinterest-reveals-about-new-consumer-desires","status":"publish","type":"news","link":"https:\/\/www.nutrimedia.info\/en\/news\/tendances-ete-2025-ce-que-pinterest-revele-des-nouvelles-envies-des-consommateurs\/","title":{"rendered":"Summer trends 2025: what searches on Pinterest reveal about new consumer expectations"},"content":{"rendered":"<p><strong>Vibrant colours, botanical textures, the Mediterranean revisited or dancing in the open air: the searches of Pinterest's 518 million monthly users reveal a summer 2025 marked by sensory intensity, authenticity and the need to reconnect with oneself. In its Summer Trend Report 2025, the platform does not predict the future: it reveals what its users are already looking for. A wealth of information for brands in the food, health, wellbeing and ingredients sectors. We've summed up the essentials for you. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pinterest 2025: a real-time barometer of desires<\/strong><\/h2>\n\n\n\n<p>Based on an analysis of emerging research, this report identifies 9 key trends that are shaping consumers' summer desires. They reveal a desire for more sensory, creative and nature-based experiences. <strong>Here are the 5 most relevant trends for the food and wellness sector.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Super Sensory: textures, colours, sensations<\/strong><\/h3>\n\n\n\n<p>Research into sensory experiences is exploding. Consumers want to see, taste and feel intensely. Here are a few signals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+85 % of research for sensory cocktails<\/li>\n\n\n\n<li>Greater interest in foods with contrasting textures<\/li>\n\n\n\n<li>Success of fluorescent or iridescent colours in cosmetics and beverages<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Opportunity for ingredient brands<\/strong> The aim is to incorporate distinctive textures (effervescence, creaminess, crunchiness) and play on unexpected or powerful natural flavour profiles.<br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Cool Cardio: when sport becomes fun and social<\/strong><\/h3>\n\n\n\n<p>Summer fitness is changing registers: make way for free and fun movement. Pinterest saves :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+153 % of research for dance cardio parties\u201c<\/li>\n\n\n\n<li>Increase in group, recreational and outdoor sporting activities<\/li>\n\n\n\n<li>Explosion of colourful sportswear<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>For brands<\/strong> These include healthy snacks adapted for active consumption (high-protein, hydrating, easy to take with you), and ingredient solutions for wellness drinks targeting energy or recovery.<br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Western Gothic: the contrast between tradition and mystery<\/strong><\/h3>\n\n\n\n<p>This style trend combines cowboy aesthetics with a gothic feel. It has a strong presence in fashion, but also influences the ambience of events (weddings, parties).<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>For the B2B sector<\/strong> The aim is to use this duality as inspiration for packaging designs and product concepts that play on opposites: raw and refined, ancient and futuristic, natural and mysterious.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Garden Girlie: the revenge of flowers<\/strong><\/h3>\n\n\n\n<p>The garden, edible flowers, herbs, picnics... Nature is at the heart of this resolutely poetic trend. Pinterest observe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A craze for floral recipes (e.g.: +110 % for \u201clavender cake\u201d)<\/li>\n\n\n\n<li>Research into plant-infused cosmetics and foods<\/li>\n\n\n\n<li>The appeal of slow living<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>To explore<\/strong> These include botanical ingredients, infusions and sourcing stories linked to harvesting, seasonality and sweetness.<br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Tomato Girl Summer: a summer with a Mediterranean flavour<\/strong><\/h3>\n\n\n\n<p>This sunny aesthetic is driven by a nostalgia for the south: simple recipes, tomatoes, olive oil, light fabrics, handmade pottery. Pinterest posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+140 % of research for tomato and mint cocktails<\/li>\n\n\n\n<li>Return of local dishes revisited with elegance<\/li>\n\n\n\n<li>Attraction for \u201cslow\u201d and elegant products<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>For ingredient brands<\/strong> Mediterranean cuisine: recipes that focus on Mediterranean roots, naturalness and freshness (tomatoes, basil, citrus fruit, olive oil...).<br><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Summary of Pinterest trends Summer 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Trend<\/strong><\/td><td><strong>Signs seen on Pinterest<\/strong><\/td><td><strong>Practical ways forward for the food industry<\/strong><\/td><\/tr><tr><td>Super Sensory<\/td><td>Colours, textures, powerful aromas<\/td><td>Differentiating textures, natural flavours<\/td><\/tr><tr><td>Cool Cardio<\/td><td>Fun, group sports activities<\/td><td>Hydrating snacks, functional drinks<\/td><\/tr><tr><td>Western Gothic<\/td><td>Visual ambience between cowboy and gothic<\/td><td>Creative packaging, contrasting storytelling<\/td><\/tr><tr><td>Garden Girlie<\/td><td>Edible flowers, herbs, slow life<\/td><td>Botanical ingredients, poetic sourcing<\/td><\/tr><tr><td>Tomato Girl Summer<\/td><td>Mediterranean recipes, elegant naturalness<\/td><td>Terroir positioning, identity ingredients<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can brands appropriate these signals?<\/strong><\/h2>\n\n\n\n<p>What Pinterest reveals are desires that are already there, sometimes still in the emerging phase. The most agile brands will be able to translate these quickly into :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product innovation: new textures and formats, botanical ingredients, seasonal summer recipes, etc.<\/li>\n\n\n\n<li>Content creation: shooting, storytelling, naming around the \u00absensory\u00bb, \u00abMediterranean\u00bb or \u00abfloral\u00bb worlds\u00bb<\/li>\n\n\n\n<li>Differentiating B2B experiences: themed concepts for foodservice customers, co-creative R&amp;D workshops, seasonal campaigns, etc.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Pinterest trends are a mirror of the present, not a crystal ball<\/strong><\/h2>\n\n\n\n<p>Unlike speculative trend reports, Pinterest captures the real thing. The searches of its users create a sincere map of emerging desires - an invaluable tool for ingredient brands that want to stay in tune with the times, and offer answers that are accurate, human and inspired.<\/p>\n\n\n\n<p><strong>Would you like to turn these Pinterest signals into differentiating product concepts or high-impact campaigns?<br>Contact Nutrimedia<\/strong> We can help you decipher trends and put them into practice in your B2B strategy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Source<\/h3>\n\n\n\n<p><strong>Pinterest Summer Trend Report 2025<\/strong> : <a href=\"https:\/\/newsroom.pinterest.com\/fr\/news\/the-2025-pinterest-summer-trend-report?change_language=true\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/newsroom.pinterest.com\/fr\/news\/the-2025-pinter<\/a><\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-628","news","type-news","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/news\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}