{"id":1268,"date":"2026-01-23T17:53:37","date_gmt":"2026-01-23T16:53:37","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&p=1268"},"modified":"2026-01-23T17:58:12","modified_gmt":"2026-01-23T16:58:12","slug":"case-study-affirming-fermentation-expertise-via-a-press-and-editorial-campaign-for-ennolys-by-lesaffre","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/etude-de-cas-affirmer-une-expertise-fermentation-via-un-dispositif-presse-puis-editorial-pour-ennolys-by-lesaffre\/","title":{"rendered":"Case study: asserting fermentation expertise through a press and editorial campaign for Ennolys By Lesaffre"},"content":{"rendered":"

Customer<\/strong><\/h2>\n\n\n\n

Ennolys by Lesaffre<\/a>
Industrial fermentation - B2B - Food, Nutra, Biotech<\/p>\n\n\n\n

Context & Challenge<\/strong><\/h2>\n\n\n\n

Ennolys wanted to raise its profile as an expert in industrial fermentation, while clarifying the dual nature of its business:<\/p>\n\n\n\n

    \n
  • on the one hand natural aromatic molecules<\/strong>,<\/li>\n\n\n\n
  • on the other fermentation services & DSP<\/strong> for biotech projects.<\/li>\n<\/ul>\n\n\n\n

    The initial challenge was to come up with a clear, immediately readable message in a highly constrained B2B press environment.<\/p>\n\n\n\n

    Strategic approach<\/strong><\/p>\n\n\n\n

    We have opted for a progressive approach:<\/p>\n\n\n\n

      \n
    1. A structuring press insert<\/strong>, A single visual that expresses our dual expertise in products and services.<\/li>\n\n\n\n
    2. Editorial relay via the blog<\/strong>, The aim is to explore the technical issues in greater depth and establish credibility over the long term.<\/li>\n<\/ol>\n\n\n\n

      Content creation and system<\/strong><\/h2>\n\n\n\n
        \n
      • Building a central message : \u201cYour partner in fermentation solutions\u201d<\/em><\/li>\n\n\n\n
      • Clear hierarchy between OUR PRODUCTS<\/strong> and OUR SERVICES<\/strong><\/li>\n\n\n\n
      • Factual, industrial tone, focused on expertise and operational know-how<\/li>\n\n\n\n
      • Coherent use of short media (press) and long content (blog)<\/li>\n<\/ul>\n\n\n\n

        Deliverables<\/strong><\/h2>\n\n\n\n
          \n
        • 1 \u00bd page A4 press insert\n
            \n
          • English version (CDMO file - Winter Edition)<\/li>\n\n\n\n
          • French version (technical standards)<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Expert blog posts on industrial fermentation and DSP<\/li>\n<\/ul>\n\n\n\n

            Impact and value proposition<\/strong><\/p>\n\n\n\n

            The press insert enabled Ennolys to establish a clear and credible positioning, serving as a gateway to more in-depth content. The editorial relay strengthened the brand's technical legitimacy with R&D and industrial targets.<\/p>\n\n\n\n

            Valued expertise<\/strong><\/h2>\n\n\n\n

            B2B industrial communication - Fermentation expertise - Content sequencing<\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-1268","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}