{"id":1278,"date":"2026-01-23T18:41:53","date_gmt":"2026-01-23T17:41:53","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&#038;p=1278"},"modified":"2026-01-23T18:41:55","modified_gmt":"2026-01-23T17:41:55","slug":"case-study-building-an-international-brand-for-intelligent-sourcing-at-hhoya","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/etude-de-cas-construire-une-marque-internationale-au-service-du-sourcing-intelligent-pour-hhoya\/","title":{"rendered":"Case study: building an international brand for intelligent sourcing at HHOYA"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Customer<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hhoya.com\/\" data-type=\"link\" data-id=\"https:\/\/hhoya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HHOYA<\/a><br>Ingredient sourcing - Food, beverage &amp; nutrition - Global<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context &amp; Challenge<\/strong><\/h2>\n\n\n\n<p>HHOYA wanted to structure a coherent brand identity on an international scale, capable of supporting both its strategic credibility and its commercial effectiveness. The challenge was twofold: to clarify the brand's positioning in a highly competitive market and to provide teams with concrete tools to activate this positioning in the field, particularly at major international events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategic approach <\/strong><\/h2>\n\n\n\n<p>We have developed a clear brand platform that translates our promise of <strong><em>\u201cHarmony in Every Connection\u201d<\/em> <\/strong>into a coherent visual and editorial system. This platform has been designed as an operational base that can be easily adapted to commercial, event and institutional media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content creation and system<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition of a structured, international brand identity<\/li>\n\n\n\n<li>Translating the brand message into clear commercial messages<\/li>\n\n\n\n<li>Design of tools for use in the field (trade fairs, customer meetings, sales presentations)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deliverables<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brandbook<\/li>\n\n\n\n<li>Corporate brochure<\/li>\n\n\n\n<li>Commercial slide decks<\/li>\n\n\n\n<li>Flyers, leaflets and commercial posters<\/li>\n\n\n\n<li>Design of a <strong>new stand for the show <a href=\"https:\/\/www.vitafoods.eu.com\/en\/attend\/vfe\/why-attend.html?utm_source=google&amp;utm_medium=paid-search&amp;utm_campaign=hln26vfe-tag-delprom-english-europe-performance-max&amp;gad_source=1\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.vitafoods.eu.com\/en\/attend\/vfe\/why-attend.html?utm_source=google&amp;utm_medium=paid-search&amp;utm_campaign=hln26vfe-tag-delprom-english-europe-performance-max&amp;gad_source=1\" rel=\"noreferrer noopener\">Vitafoods<\/a><\/strong>, aligned with the brand identity<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impact &amp; value proposition<\/strong><\/h2>\n\n\n\n<p>HHOYA now has a coherent brand ecosystem that can be activated, making it easier to understand its positioning and strengthening its commercial impact on different markets, particularly in high-visibility contexts such as international trade fairs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Valued expertise<\/strong><\/h2>\n\n\n\n<p>Branding B2B - Sales enablement - Event &amp; trade show communication - Ingredient sourcing<\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-1278","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}