{"id":1282,"date":"2026-01-23T18:49:23","date_gmt":"2026-01-23T17:49:23","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&#038;p=1282"},"modified":"2026-01-23T18:49:41","modified_gmt":"2026-01-23T17:49:41","slug":"case-study-to-raise-awareness-without-over-promising-on-the-gut-hormone-link-for-yakult","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/etude-de-cas-sensibiliser-sans-sur-promettre-sur-le-lien-intestin-hormones-pour-yakult\/","title":{"rendered":"Case study: raising awareness without over-promising on the link between the gut and hormones for Yakult"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Customer<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.yakult.be\/fr\/produits\/yakult-original\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.yakult.be\/fr\/produits\/yakult-original\/\" rel=\"noreferrer noopener\">Yakult<\/a><br>Nutrition &amp; health - General public &amp; health professionals<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context &amp; Challenge<\/strong><\/h2>\n\n\n\n<p>How do you approach a complex and sensitive subject - the link between intestinal microbiota and female hormones - in a way that is accessible, educational and complies with regulatory requirements?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategic approach <\/strong><\/h2>\n\n\n\n<p>We have opted for an information and prevention approach, based on educational content co-constructed with recognised experts, without excessive health claims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deliverables<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posters and flyers<\/li>\n\n\n\n<li>Press inserts<\/li>\n\n\n\n<li>Magazine distribution media <em>Women &amp; Health<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impact &amp; value proposition<\/strong><\/h2>\n\n\n\n<p>The campaign has been effective in raising awareness among the public and healthcare professionals, while reinforcing the scientific credibility of the approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Valued expertise<\/strong><\/h2>\n\n\n\n<p>Health communication - Claim-safe content - Public education<\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-1282","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/1282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}