{"id":203,"date":"2024-12-29T19:04:24","date_gmt":"2024-12-29T18:04:24","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&#038;p=203"},"modified":"2026-01-23T17:34:58","modified_gmt":"2026-01-23T16:34:58","slug":"rebranding-dangeopro-positioning-strategy-and-sustainable-visual-identity","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/rebranding-dangeopro-strategie-de-positionnement-et-identite-visuelle-durable\/","title":{"rendered":"Case study: Angeopro rebranding"},"content":{"rendered":"<p><strong>Angeopro, a pioneering brand in yeast-based proteins, needed a new identity to reflect its spirit of innovation in the sustainable protein market. Backed by more than 30 years of AngelYeast's biotechnology expertise, the brand wanted to stand out from the traditional rhetoric by positioning itself as a leader redefining the future of proteins.<\/strong><\/p>\n\n\n\n<p><strong>Customer :<\/strong> <a href=\"https:\/\/en.angelyeast.com\/products\/angeopro-yeast-protein.html?gad_source=1&amp;gad_campaignid=22623543764&amp;gclid=Cj0KCQiA1czLBhDhARIsAIEc7ugsBMToWW3WeIq3VzYhfrxAz3_7SflaLMnbOzdih0Ngy_uQY8YtqHsaAn-FEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Angeopro<\/a><br><strong>Sector:<\/strong> Sustainable nutrition \/ Alternative proteins<br><strong>Project :<\/strong> Rebranding &amp; Strategic positioning<br><strong>Date :<\/strong> 2024<\/p>\n\n\n\n<p><strong>The challenge was clear:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modernising the brand while respecting its scientific roots.<\/li>\n\n\n\n<li>To create a coherent visual and strategic identity to support its global expansion.<\/li>\n\n\n\n<li>Promoting sustainability without resorting to greenwashing clich\u00e9s.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy<\/strong><\/h2>\n\n\n\n<p>We began with an in-depth audit of Angeopro's presence in the market, its competitive landscape and internal perceptions of the brand. The rebranding strategy was built around three pillars:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Positioning with a Purpose:<\/strong> Moving from simply selling proteins to promoting sustainable nutrition through biotechnology.<\/li>\n\n\n\n<li><strong>Refreshed Visual Identity :<\/strong> Development of a bold, science-focused aesthetic, with modern typography (Mont and Roboto) and a dynamic colour palette reflecting environmental awareness.<\/li>\n\n\n\n<li><strong>Content redesign :<\/strong> Developing a strong narrative, balancing scientific credibility with accessible and engaging storytelling.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementation<\/strong><\/h2>\n\n\n\n<p><strong>1. Brand identity :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Slight redesign of the logo:<\/strong> Definition of safety zones, guidelines for use and prohibitions to guarantee visual integrity.<\/li>\n\n\n\n<li><strong>Typography &amp; Colours :<\/strong> Introduction of Mont for punchy headlines and Roboto for optimal clarity on digital media. The colour palette emphasises sustainability with vibrant greens, blues and earth tones.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Communication Framework :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who We Are :<\/strong> Redefining the future of sustainable nutrition with innovative yeast-based proteins.<\/li>\n\n\n\n<li><strong>Mission:<\/strong> Harnessing the power of yeast biotechnology to deliver sustainable, high-quality protein solutions.<\/li>\n\n\n\n<li><strong>Vision :<\/strong> To become a world leader in protein innovation, shaping a healthier, greener future.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Marketing materials :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>White Paper :<\/strong> Promoting Angeopro's scientific credibility, its sustainability credentials and its nutritional benefits.<\/li>\n\n\n\n<li><strong>Sales Support :<\/strong> A5 brochures with a concise message, clean design and QR codes for easy digital engagement.<\/li>\n\n\n\n<li><strong>Digital Contact Points :<\/strong> Brand consistency on brochures, computer graphics, motion design and landing pages.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impact<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced positioning :<\/strong> Clear differentiation from competitors in the alternative proteins sector.<\/li>\n\n\n\n<li><strong>Brand Recognition :<\/strong> Unified visual identity to improve recall at industrial and online events.<\/li>\n\n\n\n<li><strong>Facilitating growth :<\/strong> Strategically positioned for partnerships and expansion in international markets.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key lessons<\/strong><\/h2>\n\n\n\n<p>Rebranding isn't just about refreshing a logo; it's about telling a story that resonates. With Angeopro, we created a brand story rooted in science, sustainability and the promise of a healthier future.<\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-203","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}