{"id":204,"date":"2024-12-29T19:04:24","date_gmt":"2024-12-29T18:04:24","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&p=204"},"modified":"2026-01-23T17:37:10","modified_gmt":"2026-01-23T16:37:10","slug":"sunbloom-7","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/sunbloom-7\/","title":{"rendered":"Case study: overhaul of Sunbloom's sales deck"},"content":{"rendered":"

Sunbloom, a subsidiary of the Avril Group, is positioned as a key player in plant proteins. Following its acquisition in 2023, the brand needed a new approach to reflect its spirit of innovation and optimise its commercial communication with its strategic targets.<\/strong><\/p>\n\n\n\n

Customer :<\/strong> Sunbloom<\/a>
Sector:<\/strong> Plant proteins \/ Sustainable nutrition
Project :<\/strong> Sales Deck overhaul & Strategic positioning
Date :<\/strong> 2024<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n
    \n
  • Modernising the commercial presentation while highlighting Sunbloom's scientific expertise.<\/li>\n\n\n\n
  • Adapting your message to convince a variety of audiences: R&D, Marketing, Purchasing.<\/li>\n\n\n\n
  • Highlighting sustainability and innovation without falling into conventional wisdom.<\/li>\n<\/ul>\n\n\n\n

    Strategy<\/h2>\n\n\n\n

    We began with an in-depth analysis of the existing presentation and customer feedback. The strategy was structured around three axes:<\/p>\n\n\n\n

      \n
    1. Message redesign<\/strong>\n
        \n
      • Analysis of the needs of target audiences.<\/li>\n\n\n\n
      • Identifying competitive advantages <\/li>\n\n\n\n
      • Building a value-added narrative <\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Structure optimisation<\/strong>\n
          \n
        • Reduced from 31 to 13 slides for more concise, impactful communication.<\/li>\n\n\n\n
        • Clear hierarchy of messages: from inspiration (market trends) to proof (concrete use cases).<\/li>\n\n\n\n
        • Modular content that can be adapted to suit the audience.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Evolution of the Visual Identity<\/strong>\n
            \n
          • Modern design inspired by naturalness and sustainability.<\/li>\n\n\n\n
          • Graphic consistency with the Avril Group identity.<\/li>\n\n\n\n
          • Optimised display of technical data.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

            Implementation<\/h2>\n\n\n\n
              \n
            1. Brand Identity :<\/strong>\n
                \n
              • Modernisation of slides with clean, engaging visuals.<\/li>\n\n\n\n
              • Visual hierarchy to make key messages easier to read and retain.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Communication Framework :<\/strong>\n
                  \n
                • Clearer positioning: Sunbloom, the natural, sustainable answer to protein challenges.<\/li>\n\n\n\n
                • Highlighting the functional and nutritional benefits of Sunbloom.<\/li>\n\n\n\n
                • Integration of case studies illustrating successful applications.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Marketing materials :<\/strong>\n
                    \n
                  • Deck presentation can be adapted to suit different audiences.<\/li>\n\n\n\n
                  • Case studies to illustrate versatility.<\/li>\n\n\n\n
                  • Digital media consistent with the renewed visual identity.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                    Impact<\/h2>\n\n\n\n
                      \n
                    • Enhanced positioning :<\/strong> A more engaging narrative, tailored to the expectations of decision-makers.<\/li>\n\n\n\n
                    • Brand Recognition :<\/strong> A modernised visual identity, consistent with the values of the Avril Group.<\/li>\n\n\n\n
                    • Sales Effectiveness :<\/strong> A flexible, high-impact presentation that makes prospecting and conversion easier.<\/li>\n<\/ul>\n\n\n\n

                      Key lessons<\/h2>\n\n\n\n
                        \n
                      • The importance of a flexible message to reach different audiences.<\/li>\n\n\n\n
                      • The essential balance between technical arguments and inspiring storytelling.<\/li>\n\n\n\n
                      • The added value of concrete customer cases to demonstrate the effectiveness of the product.<\/li>\n\n\n\n
                      • The impact of a consistent visual identity to reinforce the credibility and memorability of the brand<\/li>\n<\/ul>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-204","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}