{"id":435,"date":"2025-03-20T17:04:49","date_gmt":"2025-03-20T16:04:49","guid":{"rendered":"https:\/\/www.nutrimedia.info\/?post_type=work&#038;p=435"},"modified":"2026-01-23T17:25:35","modified_gmt":"2026-01-23T16:25:35","slug":"case-study-rebranding-the-claris-clinic","status":"publish","type":"work","link":"https:\/\/www.nutrimedia.info\/en\/work\/etude-de-cas-refonte-du-branding-de-la-claris-clinic\/","title":{"rendered":"Case study: rebranding the Claris Clinic"},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new identity for a premium aesthetic experience<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.clarisclinic.com\/\" target=\"_blank\" rel=\"noopener\">Claris Clinic,<\/a> a benchmark in aesthetic medicine and surgery in Belgium, wanted to modernise its image to better reflect its expertise, premium approach and top-of-the-range positioning. The previous website and marketing materials did not sufficiently highlight the customer experience and technological innovation that set the clinic apart.<\/p>\n\n\n\n<p>The main aim of the redesign was to create a strong visual identity, in line with the expectations of patients seeking excellence and personalised care. <strong>Although this project is an exception outside the world of food ingredients, it is part of a premium strategy that reinforces our expertise in positioning top-of-the-range brands.<br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Issues and objectives<\/strong><\/h2>\n\n\n\n<p><strong>Issues identified:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An outdated, uninviting website with unclear service offerings.<\/li>\n\n\n\n<li>A brand image that failed to highlight the clinic's top-of-the-range experience and expertise.<\/li>\n\n\n\n<li>A lack of differentiation in the face of growing competition from the medical and cosmetic surgery sector.<\/li>\n<\/ul>\n\n\n\n<p><strong>Objectives of the redesign:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modernising the visual identity<\/strong> to reinforce the premium perception of Claris Clinic.<\/li>\n\n\n\n<li><strong>Optimising the user experience<\/strong> with an intuitive, fluid and informative website.<\/li>\n\n\n\n<li><strong>Clarifying the service offering<\/strong> and make the most of the clinic's key areas of expertise.<\/li>\n\n\n\n<li><strong>Create a coherent graphic universe<\/strong> can be deployed across all communication media.<\/li>\n\n\n\n<li><strong>Improve your conversion rate<\/strong> by making it easier to book appointments online and highlighting testimonials and results.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Redesign Strategy<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. A premium, uncluttered visual universe<\/strong><\/h3>\n\n\n\n<p>The redesign of the branding was based on a new graphic charter highlighting :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elegant, soothing colours (beige, gold, white) evoke luxury and well-being.<\/li>\n\n\n\n<li>Modern, minimalist typography for easy reading.<\/li>\n\n\n\n<li>High-quality immersive visuals, enhancing the sensory experience and building confidence.<\/li>\n<\/ul>\n\n\n\n<p>Le <strong>new logo<\/strong> and the\u2019<strong>visual identity<\/strong> have been designed to reflect the finesse and precision of the treatments offered by Claris Clinic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. A website optimised for conversion<\/strong><\/h3>\n\n\n\n<p>The old website left little room for interaction and lacked intuitive navigation. The <strong>new website<\/strong> presents :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An improved UX\/UI with simplified navigation.<\/li>\n\n\n\n<li>A clear structuring of our offerings (aesthetic medicine, surgery, hair transplants).<\/li>\n\n\n\n<li>More accessible and intuitive appointment booking.<\/li>\n\n\n\n<li>Highlighting testimonials and results to reassure potential patients.<\/li>\n\n\n\n<li>An optimised SEO strategy to boost visibility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. A new corporate brochure in line with the new identity<\/strong><\/h3>\n\n\n\n<p>The news <strong><a href=\"https:\/\/www.nutrimedia.info\/wp-content\/uploads\/2025\/03\/CLARIS-brochure-36-pages-WEB.pdf\">Claris Clinic brochure<\/a><\/strong> takes up this top-of-the-range approach with :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A more streamlined, elegant layout.<\/li>\n\n\n\n<li>Clearer descriptions of the services and technologies used.<\/li>\n\n\n\n<li>An approach focused on the patient pathway to build trust.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results and impact<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modernising the brand image<\/strong> Claris Clinic: Claris Clinic now has a strong, consistent identity, in line with its premium positioning.<\/li>\n\n\n\n<li><strong>Improving the digital experience<\/strong> The new website offers fluid navigation, easier access to information and an optimised user experience.<\/li>\n\n\n\n<li><strong>Better conversion and engagement<\/strong> Thanks to more effective communication and simplified access to services, the number of appointments booked online has increased.<\/li>\n\n\n\n<li><strong>SEO optimisation and increased brand awareness<\/strong> The new site is better structured for natural referencing, improving Claris Clinic's visibility on search engines.<\/li>\n\n\n\n<li><strong>Market differentiation<\/strong> Claris Clinic's renewed brand image will enable it to stand out from the competition and strengthen its leadership in Belgium.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Claris Clinic's rebranding has been a success, perfectly aligning the brand's image with the top-of-the-range experience it offers. By modernising its website, graphic charter and marketing materials, the clinic has created a digital and physical environment in line with its customers' expectations.<\/p>","protected":false},"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"class_list":["post-435","work","type-work","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/www.nutrimedia.info\/en\/wp-json\/wp\/v2\/media?parent=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}