Customer
Ennolys by Lesaffre
Industrial fermentation - B2B - Food, Nutra, Biotech
Context & Challenge
Ennolys wanted to raise its profile as an expert in industrial fermentation, while clarifying the dual nature of its business:
- on the one hand natural aromatic molecules,
- on the other fermentation services & DSP for biotech projects.
The initial challenge was to come up with a clear, immediately readable message in a highly constrained B2B press environment.
Strategic approach
We have opted for a progressive approach:
- A structuring press insert, A single visual that expresses our dual expertise in products and services.
- Editorial relay via the blog, The aim is to explore the technical issues in greater depth and establish credibility over the long term.
Content creation and system
- Building a central message : “Your partner in fermentation solutions”
- Clear hierarchy between OUR PRODUCTS and OUR SERVICES
- Factual, industrial tone, focused on expertise and operational know-how
- Coherent use of short media (press) and long content (blog)
Deliverables
- 1 ½ page A4 press insert
- English version (CDMO file - Winter Edition)
- French version (technical standards)
- Expert blog posts on industrial fermentation and DSP
Impact and value proposition
The press insert enabled Ennolys to establish a clear and credible positioning, serving as a gateway to more in-depth content. The editorial relay strengthened the brand's technical legitimacy with R&D and industrial targets.
Valued expertise
B2B industrial communication - Fermentation expertise - Content sequencing