Customer
Yakult
Nutrition & health - General public & health professionals
Context & Challenge
How do you approach a complex and sensitive subject - the link between intestinal microbiota and female hormones - in a way that is accessible, educational and complies with regulatory requirements?
Strategic approach
We have opted for an information and prevention approach, based on educational content co-constructed with recognised experts, without excessive health claims.
Deliverables
- Posters and flyers
- Press inserts
- Magazine distribution media Women & Health
Impact & value proposition
The campaign has been effective in raising awareness among the public and healthcare professionals, while reinforcing the scientific credibility of the approach.
Valued expertise
Health communication - Claim-safe content - Public education