A new identity for a premium aesthetic experience
Claris Clinic, a benchmark in aesthetic medicine and surgery in Belgium, wanted to modernise its image to better reflect its expertise, premium approach and top-of-the-range positioning. The previous website and marketing materials did not sufficiently highlight the customer experience and technological innovation that set the clinic apart.
The main aim of the redesign was to create a strong visual identity, in line with the expectations of patients seeking excellence and personalised care. Although this project is an exception outside the world of food ingredients, it is part of a premium strategy that reinforces our expertise in positioning top-of-the-range brands.
Issues and objectives
Issues identified:
- An outdated, uninviting website with unclear service offerings.
- A brand image that failed to highlight the clinic's top-of-the-range experience and expertise.
- A lack of differentiation in the face of growing competition from the medical and cosmetic surgery sector.
Objectives of the redesign:
- Modernising the visual identity to reinforce the premium perception of Claris Clinic.
- Optimising the user experience with an intuitive, fluid and informative website.
- Clarifying the service offering and make the most of the clinic's key areas of expertise.
- Create a coherent graphic universe can be deployed across all communication media.
- Improve your conversion rate by making it easier to book appointments online and highlighting testimonials and results.
The Redesign Strategy
1. A premium, uncluttered visual universe
The redesign of the branding was based on a new graphic charter highlighting :
- Elegant, soothing colours (beige, gold, white) evoke luxury and well-being.
- Modern, minimalist typography for easy reading.
- High-quality immersive visuals, enhancing the sensory experience and building confidence.
Le new logo and the’visual identity have been designed to reflect the finesse and precision of the treatments offered by Claris Clinic.
2. A website optimised for conversion
The old website left little room for interaction and lacked intuitive navigation. The new website presents :
- An improved UX/UI with simplified navigation.
- A clear structuring of our offerings (aesthetic medicine, surgery, hair transplants).
- More accessible and intuitive appointment booking.
- Highlighting testimonials and results to reassure potential patients.
- An optimised SEO strategy to boost visibility.
3. A new corporate brochure in line with the new identity
The news Claris Clinic brochure takes up this top-of-the-range approach with :
- A more streamlined, elegant layout.
- Clearer descriptions of the services and technologies used.
- An approach focused on the patient pathway to build trust.
Results and impact
- Modernising the brand image Claris Clinic: Claris Clinic now has a strong, consistent identity, in line with its premium positioning.
- Improving the digital experience The new website offers fluid navigation, easier access to information and an optimised user experience.
- Better conversion and engagement Thanks to more effective communication and simplified access to services, the number of appointments booked online has increased.
- SEO optimisation and increased brand awareness The new site is better structured for natural referencing, improving Claris Clinic's visibility on search engines.
- Market differentiation Claris Clinic's renewed brand image will enable it to stand out from the competition and strengthen its leadership in Belgium.
Conclusion
Claris Clinic's rebranding has been a success, perfectly aligning the brand's image with the top-of-the-range experience it offers. By modernising its website, graphic charter and marketing materials, the clinic has created a digital and physical environment in line with its customers' expectations.
