Vibrant colours, botanical textures, the Mediterranean revisited or dancing in the open air: the searches of Pinterest's 518 million monthly users reveal a summer 2025 marked by sensory intensity, authenticity and the need to reconnect with oneself. In its Summer Trend Report 2025, the platform does not predict the future: it reveals what its users are already looking for. A wealth of information for brands in the food, health, wellbeing and ingredients sectors. We've summed up the essentials for you.
Pinterest 2025: a real-time barometer of desires
Based on an analysis of emerging research, this report identifies 9 key trends that are shaping consumers' summer desires. They reveal a desire for more sensory, creative and nature-based experiences. Here are the 5 most relevant trends for the food and wellness sector.
1. Super Sensory: textures, colours, sensations
Research into sensory experiences is exploding. Consumers want to see, taste and feel intensely. Here are a few signals:
- +85 % of research for sensory cocktails
- Greater interest in foods with contrasting textures
- Success of fluorescent or iridescent colours in cosmetics and beverages
Opportunity for ingredient brands The aim is to incorporate distinctive textures (effervescence, creaminess, crunchiness) and play on unexpected or powerful natural flavour profiles.
2. Cool Cardio: when sport becomes fun and social
Summer fitness is changing registers: make way for free and fun movement. Pinterest saves :
- +153 % of research for dance cardio parties“
- Increase in group, recreational and outdoor sporting activities
- Explosion of colourful sportswear
For brands These include healthy snacks adapted for active consumption (high-protein, hydrating, easy to take with you), and ingredient solutions for wellness drinks targeting energy or recovery.
3. Western Gothic: the contrast between tradition and mystery
This style trend combines cowboy aesthetics with a gothic feel. It has a strong presence in fashion, but also influences the ambience of events (weddings, parties).
For the B2B sector The aim is to use this duality as inspiration for packaging designs and product concepts that play on opposites: raw and refined, ancient and futuristic, natural and mysterious.
4. Garden Girlie: the revenge of flowers
The garden, edible flowers, herbs, picnics... Nature is at the heart of this resolutely poetic trend. Pinterest observe:
- A craze for floral recipes (e.g.: +110 % for “lavender cake”)
- Research into plant-infused cosmetics and foods
- The appeal of slow living
To explore These include botanical ingredients, infusions and sourcing stories linked to harvesting, seasonality and sweetness.
5. Tomato Girl Summer: a summer with a Mediterranean flavour
This sunny aesthetic is driven by a nostalgia for the south: simple recipes, tomatoes, olive oil, light fabrics, handmade pottery. Pinterest posts:
- +140 % of research for tomato and mint cocktails
- Return of local dishes revisited with elegance
- Attraction for “slow” and elegant products
For ingredient brands Mediterranean cuisine: recipes that focus on Mediterranean roots, naturalness and freshness (tomatoes, basil, citrus fruit, olive oil...).
Summary of Pinterest trends Summer 2025
| Trend | Signs seen on Pinterest | Practical ways forward for the food industry |
| Super Sensory | Colours, textures, powerful aromas | Differentiating textures, natural flavours |
| Cool Cardio | Fun, group sports activities | Hydrating snacks, functional drinks |
| Western Gothic | Visual ambience between cowboy and gothic | Creative packaging, contrasting storytelling |
| Garden Girlie | Edible flowers, herbs, slow life | Botanical ingredients, poetic sourcing |
| Tomato Girl Summer | Mediterranean recipes, elegant naturalness | Terroir positioning, identity ingredients |
How can brands appropriate these signals?
What Pinterest reveals are desires that are already there, sometimes still in the emerging phase. The most agile brands will be able to translate these quickly into :
- Product innovation: new textures and formats, botanical ingredients, seasonal summer recipes, etc.
- Content creation: shooting, storytelling, naming around the «sensory», «Mediterranean» or «floral» worlds»
- Differentiating B2B experiences: themed concepts for foodservice customers, co-creative R&D workshops, seasonal campaigns, etc.
Conclusion: Pinterest trends are a mirror of the present, not a crystal ball
Unlike speculative trend reports, Pinterest captures the real thing. The searches of its users create a sincere map of emerging desires - an invaluable tool for ingredient brands that want to stay in tune with the times, and offer answers that are accurate, human and inspired.
Would you like to turn these Pinterest signals into differentiating product concepts or high-impact campaigns?
Contact Nutrimedia We can help you decipher trends and put them into practice in your B2B strategy.
Source
Pinterest Summer Trend Report 2025 : https://newsroom.pinterest.com/fr/news/the-2025-pinter