Customer
Bonduelle
Food - Consumer brands - Europe
Context & Challenge
In an increasingly sensitive media and social environment (food safety, agricultural practices, environmental issues, transparency of supply chains), Bonduelle is exposed to a high level of reputational risk at all times. The challenge is no longer simply to react to crises as they emerge, but to detect weak signals upstream, continuously monitor media and social dynamics, objectively assess reputational risks and provide strategic decision-making tools for the Communications Department. The mission entrusted to Nutrimedia is part of a monthly, structured and proactive approach, at the crossroads of monitoring, strategic analysis and preparation for crisis management.
Strategic approach
Nutrimedia acts as a strategic intelligence and reputational risk management partner, drawing on its advanced mastery of the Talkwalker tool and in-depth knowledge of agri-food issues. My role consists of continuously monitoring sensitive subjects that could have an impact on the brand, qualifying the nature of the conversations (factual, emotional, militant, polemical), assessing the level of real risk for Bonduelle beyond the mere volume of mentions, and putting each signal detected into a media, social and business perspective. The key challenge is to transform monitoring into actionable intelligence, useful for communication and the overall management of the brand's reputation.
Talkwalker monitoring system & expertise
Setting up complex Talkwalker queries (Booleans, exclusions, co-occurrences). Segmentation by media type, tone, emotional charge and level of influence of authors. Analysis of peak mentions, their triggers and their potential for amplification. Identification of key players (journalists, NGOs, influencers, activist accounts). Longitudinal tracking of narratives to detect changes in perception.
Monthly and weekly deliverables
Structured social and media monitoring report. Reputational risk analysis by subject. Executive summary for the Communications Department. Targeted alerts in the event of critical signals. Strategic recommendations for posture and communication. Initial elements of language to frame the discourse, respond to media requests and avoid knee-jerk or dissonant reactions.
Impact & value proposition
This mission will enable Bonduelle to move from a reactive approach to one based on anticipation, to gain a clear, objective and prioritised understanding of reputational risks, to secure its statements in sensitive contexts and to gain in consistency, responsiveness and credibility over the long term. Nutrimedia brings a dual differentiating value: advanced technical expertise in Talkwalker monitoring and a capacity for strategic analysis and recommendations, rooted in the reality of agri-food and brand issues.
Valued expertise
Continuous social and media monitoring - Reputational risk management - Talkwalker (advanced queries, weak signals) - Sensitive communication and language - Agri-food and brands at risk.