Your buyers ask AI. Does it cite you?
ChatGPT, Perplexity, Gemini, AI Overviews: shortlists are now built inside AI answers, before the first sales contact. GEO — Generative Engine Optimization — means making your science quotable and quoted. It is a natural extension of Nutrimedia's craft: sourced, structured, signed content that answer engines can safely pick up.
Three risks
- 01
Absent. The AI recommends your competitors and never names you.
- 02
Cited with an error. Wrong dose, misattributed study, outdated regulatory status.
- 03
Cited with a forbidden claim. The AI credits you with a health benefit you are not allowed to write.
What GEO is
The SERP is no longer the only front door.
Questions replace searches
"Which postbiotic for a functional beverage?" is asked to an AI, not typed into a search bar. The answer cites three sources — or three competitors.
Health is filtered
On health topics, AI engines favour verifiable sources: cited studies, identified authors, regulatory caution. Exactly what classic marketing content does not do.
Precedence matters
AIs draw on corpora being built right now. Every quarter without quotable content is a quarter someone else becomes your category's reference.
Make your science quotable, then quoted.
- Content designed for citationSourced statements (PubMed, EFSA, dated reports), sharp definitions, an identifiable author: the format answer engines pick up.
- Technical structuringSchema.org structured data, guidance files for AI crawlers, reference-dossier architecture.
- Monitoring over timeMonthly AI visibility monitoring, built into the retainer: what gets cited, what is missing, what we publish next.
What is GEO (Generative Engine Optimization)?
It is the equivalent of SEO for AI answer engines — ChatGPT, Perplexity, Gemini, Google’s AI Overviews. The goal is no longer just ranking in a list of links, but being cited as a source in the answer the AI writes.
How is it different from classic SEO?
The fundamentals overlap (authority, structure, clean data), but AI engines favour directly quotable content: sourced statements, dated data, sharp definitions, identifiable authors. Vague or unsourced content is never picked up.
Why is it critical in health and nutrition?
Because B2B buyers and consumers now put their ingredient, benefit and regulatory questions directly to AIs. If your science is not in the answers, your competitors’ science is — and health is a domain where AIs filter their sources hard.
How does Nutrimedia work on AI visibility?
By producing content designed to be cited: sourced insights (PubMed, EFSA, dated reports), structured data (schema.org), guidance files for AI crawlers, and monitoring of strategic queries across the main answer engines.
Which answer engines are concerned?
ChatGPT, Claude, Gemini, Perplexity, Mistral and Copilot, plus Google’s AI Overviews. They do not cite the same sources: content picked up by one may be ignored by another.
Our SEO agency already handles this.
SEO measures positions in lists of links. Here what matters is what the AI writes, including the errors and the claims it attributes to you. The two complement each other.
Can we find out what the AIs say about our ingredient today?
Yes: it is the starting point of any AI visibility work, and it takes a thirty-minute conversation. Write to us with your ingredient and your competitors.