3
competitors covered by your battle cards, updated whenever a claim moves.
Service Sales enablement · Battle cards · One-pagers · Talking points
Your sales team doesn't have the right words. They have the old ones.
Your field teams are working with arguments inherited from a previous product cycle. Meanwhile, your competitors are equipping their reps with up-to-date battle cards, calibrated ingredient one-pagers, anonymised case studies. The difference shows up in every quarterly sales report.
What we do
- Battle cards per competitor — price objections, cost-in-use, scientific counter-claims
- Ingredient one-pagers (B2B) or product one-pagers (B2C) — consolidated claim, RCT, mechanism of action
- Monthly sales talking points — 30-minute video briefing
- Anonymised case studies — meeting-ready format, legally validated
- Quarterly refresh whenever a claim or scientific dossier moves
5 d
for the costed proposal — free, with dated scope and deliverables.
What your sales team opens before every meeting.
- L1
Battle cards
One page per main competitor (3 to 5 typically). Price objections, scientific counter-claims, comparative cost-in-use, documented weak points.
- L2
Ingredient or product one-pagers
One page per priority reference. Consolidated claim under Article 13.5, RCT, mechanism of action, contraindications, dosage. Pharmacy or formulator format depending on segment.
- L3
Monthly talking points
Three objections, three answers, three proofs per competitor. Updated every month based on field feedback and market changes.
- L4
Case studies
Two to four per year, anonymised, legally validated. A4 format reusable in meetings or as a post-meeting email attachment.
- L5
Sales briefings
Quarterly 30-minute video. Every rep walks out with the new launches, claim changes, fresh objections encountered.
Field audit. Production. Quarterly maintenance.
- 01
Field audit
Month 1Interviews with 5 reps, CRM review, identification of recurring objections, mapping of priority competitors.
- 02
Initial production
Month 2Priority battle cards and one-pagers. Validation by sales leadership, R&D, legal. First briefing to the team.
- 03
Quarterly maintenance
Month 3+Updates, briefings, integration of field feedback. Sales enablement becomes a living asset, not a frozen PDF.
Before you write, the useful answers.
One page per competitor: price objections, cost-in-use, scientific counter-claims. Updated as soon as a claim or dossier moves.
Yes: talking points updated monthly and a thirty-minute video briefing — three objections, three answers, three proofs, per competitor.
That is the design criterion: every asset has a defined use — in a CRM, a purchasing meeting, a sourcing committee. An asset without a defined use does not get produced.