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Service Press & PR · Targeted pitch · Thought leadership · Media training

The health press doesn't run press releases anymore. It runs angles.

Health, nutrition and FMCG desks are saturated. A raw release goes to the bin. A study commissioned by your brand looks suspicious. What gets through: a framed angle, an available expert, an anonymised case, a recent figure. Our craft — making your scientific material pitchable.

Talk about your project
Nicolas Rousseau reviewing health content
Review before pitching: a press kit is checked line by line.
What we do
  • Targeted pitch on 8 to 12 trade desks + mainstream health
  • CEO thought leadership programme — 3 to 6 speaking moments / quarter
  • Living press kit — refreshed monthly, pitchable within 24h
  • Interview prep — targeted media training, pre-written Q&A sheets
  • Active monitoring of angles, calendars, evergreen press hooks
80

press releases a health journalist receives every week.

15

get read.

3

get kept — our job is to put you in those three.

Five deliverables — for the health press

What you have ready when the journalist calls.

  1. L1

    Living press kit

    CEO & spokesperson bios, FAQ, HD visuals, press contacts, integrated defence line. Refreshed monthly.

  2. L2

    Quarterly pitch

    Three to five framed angles per quarter, journalist list per angle, spokesperson briefing. 12-month calendar.

  3. L3

    CEO programme

    Speaking calendar (op-eds, podcasts, conferences). Validated scripts, talking points per topic, support before each appearance.

  4. L4

    Interview prep

    Media training before each major interview. Pre-written Q&A sheets on the topic. Anticipation of trick questions.

  5. L5

    Monthly report

    Pickups achieved, qualified coverage (audience, tone, angle), recommendations for the following month.

Process — 90-day start

Mapping. First pitch. Continuous cycle.

  1. 01

    Mapping & kit

    Month 1

    Identification of 12 target desks, building the press kit, first outreach.

  2. 02

    First pitch

    Month 2–3

    Activation of quarterly angles, first journalist meetings, first measurable pickups.

  3. 03

    Continuous cycle

    Month 4+

    Quarterly pitch, desk follow-up, media training before each major interview, monthly reports.

Frequently asked

Before you write, the useful answers.

01

Eight to twelve sector and consumer-health newsrooms, pitched with a living press kit, updated monthly, ready to go in 24 hours.

02

Yes: a sourced, legally validated defence line, formatted for written response as well as live interview, deployable within two hours.

03

A thought-leadership programme of three to six speaking moments per quarter, in the CEO’s voice, aligned with the message house.