3–7
risk topics covered by your pre-written defence line.
Service Watch & crisis · Defense line · 2h activation
A health crisis isn't an exception. It's one quarter a year.
If you operate in health or nutrition, you'll face a controversy this year. A contested ingredient, a reclassified claim, an unfavorable study, an NGO attack, a negative health influencer. The question isn't whether — it's when. And the quality of your response is prepared before the crisis, not during.
What we do
- Active weekly watch on 5 to 10 sensitive territories
- Pre-written defense line on 3 to 7 risk topics
- 2h crisis activation — sourced, legally validated responses
- Crisis media training — CEO and R&D spokesperson preparation
- Post-crisis debrief — analysis, defense line update
2 h
to activate the defence line when the story breaks.
5 d
to update it after every scientific or regulatory shift.
What you activate when the alert lands.
- D1
Sensitive-topics map
Five to ten territories, quarterly update. For each: probability, impact, historical attack sources, responsible spokesperson.
- D2
Defense line
One page per topic, sourced, validated by legal direction and R&D. Three response levels: tweet, LinkedIn post, press release.
- D3
Weekly watch
Synthetic bulletin every Friday, immediate alerts on triggers (mention in trade press, NGO campaign, unfavorable study published).
- D4
Crisis-activation kit
2h flowchart, target press contacts, journalist email templates, spokesperson scripts. Updated after each post-crisis debrief.
- D5
Crisis media training
One annual CEO session + one R&D session. Hostile-interview simulation, trap Q/A sheets, journalistic-pressure handling.
Three phases. The third one always comes.
- 01
Mapping & defense line
Month 1Identification of the 5 to 7 risk topics, drafting of arguments, cross-validation legal / R&D / leadership.
- 02
Active watch
Month 2+Weekly bulletin, immediate alerts, quarterly updates of the map and the defense line.
- 03
Crisis activation
When it comesMobilization within 2h, press-response support, post-crisis debrief within 5 days, defense line update.
Before you write, the useful answers.
Your sensitive territories: UPF, bad science, sectoral attacks, contested claims. Active weekly monitoring, early alerts and qualification of every signal.
The pre-written defence line activates within two hours, sourced and legally validated. Our indicator: at least one activation, real or simulated, per cycle.
Yes: it feeds the editorial calendar and reveals blind spots. Detecting a topic before mainstream newsrooms is the advantage — that is the system built for Bonduelle.