4
phases — how the partnership unfolds, from strategy to measurement.
A proven method to turn your scientific expertise into impact.
4 phases, 5 principles and 12 deliverables to build clear, differentiated messages, deploy them to the right audiences and contribute concretely to your business goals.
What does an engagement involve?
5
principles — the rules that guide every mission, without exception.
12
deliverable types — what you concretely get, cycle after cycle.
All the logic, without the manual.
- 01 Narrative strategy
Set your brand's voice and messages — a reference validated by leadership, R&D and sales, used by all your teams.
- 02 Production
Build your pillar content: the editorial assets that serve for years, reusable by press, sales teams and leadership.
- 03 Amplification
Put that content where your audiences decide: trade press, LinkedIn, conferences, AI answer engines.
- 04 Optimisation
Measure what moved, fix what didn't work, and run the next cycle — never starting from scratch.
- Compliant by construction
Nothing ships without regulatory validation (EFSA claims, Article 13.5): compliance is a writing prerequisite, not a final check.
- One voice, three audiences
B2B, B2C, prescribers: three calibrated registers, one narrative coherence — trust doesn't survive two different stories.
- Reusable assets
Content that can't serve five times doesn't get produced: every asset works for press, sales, events and leadership.
- Everything sourced
Every claim is traceable — named study, indexed journal. Your most demanding readers can verify in five minutes.
- Quarterly measurement
A quarter is the right frequency to see real movement — long enough to be honest, short enough to correct.
- Message house
Your central reference: one page, five paragraphs — the single source for all your messaging.
- Battle cards
One page per competitor to answer price, technical and science objections.
- Ingredient one-pager
Your scientific dossier, ready for a B2B purchasing meeting.
- Product one-pager
Your claim turned into accessible science, for pharmacy and e-commerce.
- White paper
12 to 24 sourced pages that install your authority with press and experts.
- Pillar article
A signed piece that serves five channels at once — press, LinkedIn, SEO, sales, HR.
- Press kit
Living and ready to pitch in 24 h, with everything a journalist expects.
- Defence line
Your answers to at-risk topics, pre-written and activatable within 2 h.
- Conference poster
Your science in trade-congress format, R&D- and legal-approved.
- CEO LinkedIn script
Your leadership's voice, calibrated into regular thought leadership.
- Sales talking points
Three objections, three answers, three proofs — briefed to your field team monthly.
- Quarterly report
What progressed, what must change — six pages that hold up in a board meeting.