The workshop: the tools Nutrimedia builds and uses.
Nutrimedia builds its own editorial and commercial tools, then uses them every day. Five sheets: the starting problem, what was built, and what was measured when a figure exists.
The videos show recreated interfaces with illustrative data.
This week's priorities
The problem
An editorial tool quickly produces a long queue of recommendations. Sorted by impact, it does not say what to do this week, and it reshuffles after every action.
What was built
Every Monday, Autopilot keeps at most three items in three columns: to write, to optimise, to publish. The list is frozen until the following Monday. What is done stays on screen, ticked.
Launches
The problem
A published article can stay invisible for weeks without anyone noticing: not indexed, not shown, not cited.
What was built
Every article under 30 days old is tracked separately. A first impression in Google proves indexing. With no impression after 7 days, the tool raises an alert. Going live remains a human decision: the tool prepares a draft, publication happens after review.
What was measured
Across Autopilot as a whole: +18% Google impressions over 90 days compared, and citability by generative AI up from 6% to 13%, measured on 16 buyer questions.
The Blueprint diagnostic
The problem
Before a first conversation, a team rarely has a settled view of its positioning: where the gaps are, and where to start.
What was built
A guided journey of about eight minutes: four framing questions, a guided conversation, then scenarios at 18-24 months. The summary is generated at the end and sent by e-mail: a diagnostic across five dimensions, the positioning gaps and a three-axis roadmap, in a 10 to 12 page document.
The sales pipeline
The problem
Sales leads get lost between an inbox, a spreadsheet and memory. Follow-ups go out too late, or twice.
What was built
An in-house CRM: every lead tracked by status, three-step follow-up sequences (day 0, day 4, day 10), a cap of five automated sends per day and data retention limited to three years.
Google visibility
The problem
Search Console data lives in a separate interface. Matching it to a specific piece of content takes exports and time.
What was built
A read-only connector, queried from the working assistant: queries and impressions page by page, URL inspection, sitemap status. It reads the data and changes nothing.