Nicolas Rousseau
Nutritionist by training, editorial strategist by trade. Founder of Nutrimedia — your single point of contact, backed by a network of specialised experts.
A nutritionist by training, with a background in biomedical sciences at UCLouvain, I wrote more than 5,000 health and nutrition articles for the Belgian and French press before moving to the brand side.
Seventeen years co-leading the Brussels agency that published the reference media for Belgian nutrition professionals taught me what separates content that informs from content that makes people act: rarely the budget, almost always the angle.
Nutrimedia was born in 2000, specialised from the start in nutrition, health and food. Over the years, the company evolved with the transformations of marketing and communication, building an expertise at the crossroads of science, content and brand strategy.
2024 marks a new chapter: after more than two decades of experience and several entrepreneurial evolutions, Nutrimedia adopted a more agile model, built around a strategic core and a network of specialised experts.
Today, I first help health ingredient suppliers sell the value of their science rather than a price per kilo, with messages that R&D, legal and sales all use.
I also work with biotechs, health brands, healthcare players and food groups, from strategic thinking to activation: positioning, branding, content, digital, social media, commercial activation and market intelligence.
More than 25 years after its creation, the philosophy remains the same: understanding science and markets to turn them into stories, brands and growth levers.
Four areas of work.
Positioning a range, an ingredient or a corporate brand — and giving your teams a shared course.
Turning your R&D dossier into an argument your client understands in thirty seconds, without betraying the science.
Making your teams autonomous: popularisation, B2B writing, LinkedIn, using AI in regulated communication.
Reinforcing your team during a recruitment, a leave or a launch — directly in your tools.
Each one works as a one-off mission or within the monthly retainer.
Two rules never move. Every figure, every claim, every market statistic is sourced — PubMed, EFSA, ANSES, dated reports — or it goes. And I never write anything I could not defend in front of my client's scientific committee. Greenwashing and healthwashing are not creative options.
These rules flow from Nutrimedia's mission: making scientific rigour and commercial effectiveness work together, without sacrificing one to the other.
I am your single point of contact and the guarantor of every mission's quality. Depending on your project's needs — design, video, development, specialised translation, media — I activate experts I have worked with for years. You get the right expertise at the right time, without coordinating multiple providers.
Every week, one analysis — here and on LinkedIn.
Every week I publish my analyses on nutrition science, regulation and B2B content strategy for the sector.