Service Tailored missions · No commitment

No pyramid. No commitment. A senior, on the mission.

A publication to valorize, a press kit to refresh, a message house to reframe, a media training before Vitafoods — or a need that fits no box at all.

Nicolas Rousseau working on a nutrition content strategy
At work on a nutrition content strategy.
How it works

Three steps, zero friction.

01 · Describe the needThirty minutes on a call, or in writing. No prior qualification, no billed exploratory call.
02 · Written scopingWithin 5 days: scope, price and deadline committed in writing — before any signature.
03 · DeliveryA concrete deliverable, on time. And if the mission converts to retainer within 90 days, the amount is deducted from M1.
Example missions, already scoped

Eight typical missions. And all the others.

01Lead time · 5 days

Full AI visibility audit.

300 questions your audience asks, put 3 times to 6 AIs (ChatGPT, Claude, Gemini, Perplexity, Mistral, and Copilot by hand). Benchmark of 3 to 5 competitors, statements reviewed, regulatory audit of the answers, 60-minute debrief and a signal-by-signal plan. Talk about this audit

B2B and B2C brands wanting to measure their AI visibility before budget arbitration.

02Lead time · 1 day

Spokesperson media training.

Preparation of 1 to 3 spokespersons before major appearance (interview, podcast, conference). Interview simulation, Q/A sheets on trap topics, video debrief, written recommendations.

CEO, R&D director, scientific expert before critical milestone (Vitafoods, sector conference, health podcast).

03Lead time · 7 days

Product or ingredient one-pager.

Pharmacy format (B2C) or formulator format (B2B). Article 13.5 claim, RCT, mode of action, contraindications, dosage, cost-in-use. Legal and R&D validation included.

field sales, pharmacy team, distributor training, trade-show presentation.

04Lead time · 7 days

Competitor battle card.

One page per targeted competitor. Price objections, comparative cost-in-use, scientific counter-claims, documented weak points, response scripts for sales.

sales leadership losing meetings to an identified competitor, or preparing an offensive on a key account.

05Lead time · 10 days

Defense line on 1 sensitive topic.

A sourced argument, validated legal and R&D, on a risk topic (UPF, additive, contested claim, unfavorable study). Three calibrated response levels: tweet, LinkedIn post, press release.

exposed brands sensing a controversy or having to respond to a recent NGO / influencer attack.

06Lead time · 15 days

Science-to-Growth scoping.

In-depth diagnostic on the 3 pillars (scientific storytelling, narrative differentiation, activation effectiveness), interviews with 4 internal functions, 24-page report with 12-month roadmap.

marketing leadership before retainer arbitration or before a strategic exec committee.

07Lead time · 15 days

Quarterly press pitch.

Three angles framed on the available scientific material, targeted journalist list (8 to 12), pivot press kit, first meetings booked. 30-day follow-up included.

brands wanting to test health press before a retainer, or with a publication / milestone to valorize.

08Lead time · 15 days

Message-house reformulation.

Overhaul of an existing message house (claim reframed under Article 13.5, vocabulary updated against the category audit, anti-claim added). 4-function validation and sales brief.

brands with a platform older than 24 months or in repositioning post-acquisition / post-crisis.

Your need is not on the list? That is the most frequent case.

The eight missions above are examples — not a closed menu. Describe the need as it is: we reply within 48h with a firm scoping, price and deadline committed. No pre-sale, no billed exploratory call.

30 min

of conversation to draw the scope — no qualification, no billing.

5 d

for the written scoping: scope, price and deadline committed before any signature.

90 d

if the mission becomes a retainer, the amount paid is deducted from month one.

Retainer rollover

If the mission converts to retainer within 90 days, the amount paid is deducted from M1.

You test with a one-off mission, you validate the duo and the editorial quality, you commit to a monthly retainer — your first month absorbs the entire initial fee. No conversion fee, no renegotiation.

Frequently asked

Before you write, the useful answers.

01

Closed scope, dated deliverable, explicit end. No disguised subscription, no tacit renewal.

02

A standalone message house, a white paper, an AI citability audit, battle cards, a press kit — any of the twelve deliverable types, on its own.

03

If the need justifies it, yes. But every mission stands on its own: the delivered asset belongs to you and works without us.