The expertise exists — but it gets lost.
In heads, in case conferences, in operative notes. Untranscribed, unstructured, unshared. It vanishes with every retirement, every transfer, every team change.
Who we serve Segment 03 · Clinics · Hospitals · Healthcare groups
Your expertise is real. Your narrative doesn't carry it.
Patients don't read your activity reports: they read Google reviews, consumer health media, and they ask ChatGPT. If your narrative isn't there, your expertise doesn't exist for them.
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73% of specialist appointments now follow a prior search. If you don't appear with a clear narrative, the patient goes elsewhere.
Three things that block clinic communication today.
The medical expertise exists. The editorial bridge to make it readable — often not.
The raw release doesn't run anymore.
Health magazine desks, public radio health desks: they don't pick up raw press releases. They want an angle, a doctor available, an anonymised patient case, recent figures. Without that package, your media relations are dead.
Online platforms + ChatGPT decide before you do.
73% of specialist bookings start with a search (Google + ChatGPT + booking platforms). If your clinic doesn't appear with a clear narrative on the condition searched, the patient books elsewhere — often 30 km away.
Four moves to extract and carry the expertise.
Editorial capture of practitioners.
30-minute video interview with the doctor. Transcription, structuring, drafting as a signed article. They validate, you publish. One hour of practitioner time = one pillar article reusable for five years.
Narrative patient pathway.
For each key condition: symptoms, diagnosis, care options, treatment, outcomes, follow-up. SEO format + medical signature + anonymised case. The patient understands before they arrive.
Framed press pitch.
Quarterly angles ready for health desks: recent figures, doctors available for interview, validated anonymised cases. 12-month calendar, refreshed every three months.
Targeted LLM citability.
Optimisation for patient prompts: "best clinic for," "recovery timeline," "how long before," "recurrence risk." Quarterly measurement, continuous editorial correction.
Vignette · Anonymised case · Private clinic group
A private clinic group had six star practitioners with no editorial visibility and stagnant organic traffic at 8,000 visits/month. In nine months: 32 signed articles, patient pathways on four key conditions, LLM citability from 4% to 41%, traffic at 23,000 visits/month, +28% specialist bookings.
They trust us
Before you write, the useful answers.
By refusing both caricatures — cold-clinical and wellness-lifestyle — in favour of sourced medical storytelling that speaks to patients and practitioners alike. That is the work done for Claris Clinic.
Both, with a single narrative coherence: patient pathway, prescriber communication and consumer-facing messaging aligned on the same reference.
Compliance is a writing prerequisite: no content ships without validation, and sensitive topics come with a defence line prepared in advance.
With the Blueprint: a guided eight-minute journey, a 10-12 page PDF — diagnostic, gap, roadmap. A conversation afterwards, only if you decide.
They were in your seat
All case studies Three cases on your turf.
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Nutrimedia — internal project Editorial AI / SEO & GEO
Content Autopilot — the €10,000 app Nutrimedia built for itself for $39
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