Service · Narrative strategy

Clear, differentiated messages that all your teams use.

Your R&D, your marketing and your sales teams each tell their own version of the story — and your audiences can feel it. I build with you a usable reference: your key messages, your vocabulary, your category framing — validated by every function and used every week.

Nicolas Rousseau leading an editorial planning workshop
Framing workshop: the message house is built with your teams.
What it changes for you
01

One story — your four functions finally tell the same thing, with the same words.

02

Compliant messages — every formulation is regulatorily defensible, from the writing stage.

03

Measured visibility in AI engines — you know how ChatGPT and Perplexity talk about you, and how to improve it.

04

A 12-month editorial course — a roadmap aligned with your R&D and regulatory milestones.

In practice

Six weeks, three stages.

  1. 01
    Audit & immersion

    I read your scientific dossiers, interview your teams and measure your current citability in AI engines.

  2. 02
    Writing & validation

    First version of your message house, then cross-validation workshops — leadership, R&D, sales, legal.

  3. 03
    Deployment

    Your field teams are briefed, the reference integrated into your tools, the roadmap planned.

  • Your message house

    One page, five paragraphs, validated by four functions — the central reference for all your communication.

  • Your AI visibility check

    What ChatGPT, Claude, Gemini, Perplexity and Mistral say about you and your competitors, on your audience's questions, with a signal-by-signal plan.

  • Your category audit

    Your market's saturated vocabulary, its blind spots, and the recognisable territory to claim.

  • Your 12-month editorial roadmap

    A quarterly calendar aligned with your R&D and regulatory milestones.

  • Your teams' briefing

    Thirty minutes of deployment: all your sales people leave with the same message and the same words.

Frequently asked

Before you write, the useful answers.

01

The central one-page reference: proof claim, benefit claim, category frame, anti-claim and three-sentence story. Single source for R&D, marketing, sales and press. Updated quarterly.

02

One month, sometimes two: AI visibility check on your audience’s questions, category audit, message house v1 and a twelve-month editorial roadmap.

03

Your available scientific dossier, your three main competitors, your five latest public statements and three internal contacts — R&D, marketing, sales. Nothing more.