Rebuilding the Angeopro brand on 30 years of yeast-protein biotechnology

Angeopro, a pioneering brand in yeast-based proteins, needed a new identity to reflect its spirit of innovation in the sustainable protein market. Backed by more than 30 years of AngelYeast's biotechnology expertise, the brand wanted to stand out from the traditional rhetoric by positioning itself as a leader redefining the future of proteins.

Customer : AngeoproSector: Sustainable nutrition / Alternative proteinsProject : Rebranding & Strategic positioningDate : 2024

• Modernising the brand while respecting its scientific roots.
• To create a coherent visual and strategic identity to support its global expansion.
• Promoting sustainability without resorting to greenwashing clichés.

We began with an in-depth audit of Angeopro's presence in the market, its competitive landscape and internal perceptions of the brand. The rebranding strategy was built around three pillars:

Positioning with a Purpose: Moving from simply selling proteins to promoting sustainable nutrition through biotechnology. Refreshed Visual Identity : Development of a bold, science-focused aesthetic, with modern typography (Mont and Roboto) and a dynamic colour palette reflecting environmental awareness. Content redesign : Developing a strong narrative, balancing scientific credibility with accessible and engaging storytelling.

• White paper
• A5 sales brochures
• Brand guidelines (logo, typography, colours)
• Infographics, motion design and landing pages

• Enhanced positioning : Clear differentiation from competitors in the alternative proteins sector.
• Brand Recognition : Unified visual identity to improve recall at industrial and online events.
• Facilitating growth : Strategically positioned for partnerships and expansion in international markets.