Talking health to consumers without crossing the line.
Nutri-Score, ultra-processing, additives: food brands operate under scrutiny — media, authorities, consumers. Nutrimedia helps consumer brands turn scientific education into an advantage: say what is proven, the way it should be said.
What puts a food brand under pressure.
Distrust is the default backdrop
Every claim is scrutinised. Sloppy health communication costs more than no communication at all.
Crises give no warning
One study, one ranking, one documentary: a category can flip in a week. The response is prepared beforehand.
Education is territory for the taking
The public wants reliable guidance. The brand that explains the science honestly earns a place advertising cannot reach.
What Nutrimedia does for brands.
- Watch & crisis Monitor science and opinion, prepare the language before the storm.
- Narrative strategy A coherent health communication territory, sustainable over time.
- Press & PR Press kits that health journalists take seriously.
- One-off missions A launch, a campaign, an expert piece: scoped intervention, clean deliverable.
Our insights on consumer brands.
- Made in EU label: the key to the Chinese market in 2026
- The AI Act and health content: the exception that saves your editorial line
- Platforms have overtaken television. In nutrition and health, it's trust that's becoming scarce.
- CMO's number 1 priority in 2026: Brand. AI decides who makes the shortlist.
- How taste overtakes clean label in 2026
- Intermittent Fasting and Cochrane: The Marketing of Fasting Has a Problem (and It's an Opportunity)
- Oral collagen: what science really says (and what marketing forgets to mention)
- B2B marketing ingredients: generating leads in 2025 is a profession (and one that can no longer be improvised)
Can you popularise science without betraying it?
It is Nicolas Rousseau’s original trade: 17 years co-leading the agency of the reference media for Belgian nutrition professionals, and more than 5,000 press articles. Popularisation always rests on the source studies.
Do you work with in-house regulatory teams?
Yes. Content is written claim-safe and can be validated with your quality and regulatory teams — the working mode of the Yakult and Bonduelle cases.
What does crisis monitoring cover?
Monitoring the scientific, media and regulatory signals of your category, and preparing responses before the story breaks. The full setup is detailed on the Watch & crisis page.