Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Made in EU label: the key to the Chinese market in 2026
The world’s second-largest nutraceuticals market, worth USD 17 billion, with 51 per cent of Q3 sales made online: ‘Made in the EU’ is opening the door to the Chinese market. The label alone is not enough to win over consumers.
The AI Act and health content: the exception that saves your editorial line
Platforms have overtaken television. In nutrition and health, it's trust that's becoming scarce.
CMO's number 1 priority in 2026: Brand. AI decides who makes the shortlist.
In 2026, CMOs will rank the brand as priority number 1. In B2B food, AI will pre-select suppliers before the first contact. What this changes.
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How taste overtakes clean label in 2026
Clean label = a prerequisite, not a selling point. 52% of US shoppers prioritise taste. How can we bridge the sensory gap without compromising on naturalness?
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Intermittent Fasting and Cochrane: The Marketing of Fasting Has a Problem (and It's an Opportunity)
A Cochrane review concludes that intermittent fasting is no better than conventional diets for weight loss. Implications for nutrition marketing.
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Oral collagen: what science really says (and what marketing forgets to mention)
Oral collagen: a meta-analysis of 113 trials confirms benefits for skin and osteoarthritis, but no effect on sports performance.
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B2B marketing ingredients: generating leads in 2025 is a profession (and one that can no longer be improvised)
B2B ingredients marketing: what really works to generate qualified leads in food & nutrition in 2026.
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Microbiota and appetite: when bacteria decide who gets dessert again
The microbiota modulates appetite via GLP-1 and PYY, influences fat storage and predicts the success of diets. A world of opportunities!
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Plant processing: the invisible limit of «eating better».»
INRAE reveals how the level of plant processing influences the nutritional quality of plant products, and what is at stake for the industry.
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PNNS5: a turning point for nutrition in France
Controlled advertising and promotion of D/E products, nutritional excise duty, extension of the Nutri-Score, the PNNS5 announces major changes.
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Understanding the role of storytelling in nutrition
Nutrition storytelling is transforming the way consumers perceive and interact with ingredients. Here's how it works.
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