Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 2
PNNS5: a turning point for nutrition in France
Controlled advertising and promotion of D/E products, nutritional excise duty, extension of the Nutri-Score, the PNNS5 announces major changes.
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Understanding the role of storytelling in nutrition
Nutrition storytelling is transforming the way consumers perceive and interact with ingredients. Here's how it works.
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Acute ROI: what is your level of risk compared with Nike?
Expert analysis of the Nike case: analysis of the mechanisms of ROI and its toxic effects on brand performance. Strategic lessons.
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Pepsi enters the era of the prebiotic soda: deciphering a sectoral transformation
With its new prebiotic soda, the brand is exploring a new segment combining pleasure, digestive health and innovation. A trend to watch.
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To win B2B, it's no longer enough to be known: trust is becoming the new sinews of war
According to a LinkedIn-Ipsos study, 81 % of B2B decision-makers choose a brand they trust, even a little-known brand. Here are some explanations.
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The unsuspected influence of smell on food intake
A study reveals how the sense of smell influences hunger circuits. A promising sensory lever for nutrition and health.
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Summer trends 2025: what searches on Pinterest reveal about new consumer expectations
What are the summer trends on Pinterest in 2025 and their potential impact on the food sector? We take a closer look.
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Home cooking: an underestimated lever for healthier, more responsible eating?
How does home cooking impact health? Let's take a look at recent data and see how brands can leverage this.
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Sports nutrition in Europe: 7 ways to stand out in a booming market
Sports nutrition is no longer just for athletes. Trends in 2025 and key opportunities in a fast-growing European market.
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GLP-1, the new game-changer in nutrition?
The rise of GLP-1 drugs is redefining nutrition. Find out why your brand needs to pivot now.
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What if you thought about your ingredients the way Nike does?
Why should ingredient brands take inspiration from Nike? A powerful analysis for rethinking B2B branding.
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CSR in 2025: still a promise of growth for B2B brands?
CSR remains a driver of value for brands, provided they meet the expectations of the public. We take a closer look at the Kantar Sustainability Sector Index 2025.
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