Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 3
Brand strategy: the secret weapon of successful companies
A brand strategy is not a cosmetic luxury, but a powerful performance driver. Turn your identity into a sustainable advantage.
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Maternal nutrition: our children are what we eat during pregnancy
Eating habits during pregnancy influence the risk of ADHD and autism. How can you reposition your supplement brand?
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Navigating the changing patient journey: what implications for B2B healthcare marketing?
The evolution of the patient pathway is reshaping B2B healthcare marketing, with a resolute focus on education and awareness.
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Beyond Meat: autopsy of a strategic crash in the world of plant proteins
Beyond Meat's meteoric rise and then sudden fall offers a marketing lesson for all players in the plant protein sector. Here's how.
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Whey proteins and seniors: an untapped opportunity for brands?
Whey proteins can improve cognitive function in older people, but this market remains under-exploited. We take a closer look.
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