Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 11
Certain combinations of food additives could be associated with the risk of type 2 diabetes
An Inserm study reveals that certain mixtures of food additives could be associated with an increased risk of type 2 diabetes.
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CSR in 2025: still a promise of growth for B2B brands?
CSR remains a driver of value for brands, provided they meet the expectations of the public. We take a closer look at the Kantar Sustainability Sector Index 2025.
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Brand strategy: the secret weapon of successful companies
A brand strategy is not a cosmetic luxury, but a powerful performance driver. Turn your identity into a sustainable advantage.
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Maternal nutrition: our children are what we eat during pregnancy
Eating habits during pregnancy influence the risk of ADHD and autism. How can you reposition your supplement brand?
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Navigating the changing patient journey: what implications for B2B healthcare marketing?
The evolution of the patient pathway is reshaping B2B healthcare marketing, with a resolute focus on education and awareness.
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How do we deal with the uncertainty of ingredients in 2025?
How can you navigate the uncertainty of ingredients in 2025? Blockchain, transparency, sustainability, we tell you everything!
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Beyond Meat: autopsy of a strategic crash in the world of plant proteins
Beyond Meat's meteoric rise and then sudden fall offers a marketing lesson for all players in the plant protein sector. Here's how.
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Whey proteins and seniors: an untapped opportunity for brands?
Whey proteins can improve cognitive function in older people, but this market remains under-exploited. We take a closer look.
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Night work and sleep debt: a major immune risk for European nurses
Night work and sleep debt affect nurses' immunity. What nutritional solutions can help them?
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Probiotics: Navigating the regulatory maze and deploying effective communication strategies
How can we overcome EFSA's resistance to probiotics and develop effective communication strategies?
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Ultra-processed foods: a turning point for the food ingredients industry?
ANSES warns of the risks of ultra-processed foods. What changes are in store for the food ingredients industry? Analysis.
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When AI blurs the trail: the problem of information sources
A study by the Columbia Journalism Review (CJR) reveals a major flaw in AI: these tools struggle to cite their sources correctly.
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