Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 8
7,000 steps a day: science shatters the 10,000-step myth
Why 7,000 daily steps surpass the mythical 10,000. We take a look at the mechanisms involved and the implications for health.
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Ingredients and women's health: the anatomy of a nutritional El Dorado that is shaking up the market
Ashwagandha, intimate probiotics, beauty collagen... Analysis of the ingredients and women's health trends that are revolutionising the market.
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Pepsi enters the era of the prebiotic soda: deciphering a sectoral transformation
With its new prebiotic soda, the brand is exploring a new segment combining pleasure, digestive health and innovation. A trend to watch.
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What if plant hybridisation was the real market disruption?
Plant hybridisation (between meat and plants) is redefining the rules of the food market. Plants are no longer enough. We tell you why.
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Micro-indulgences: the little treats that shake up product strategy
Food micro-indulgences are transforming product strategies in times of inflation. How can you adapt your offer to this trend?
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Out with the endless working day: towards agile and sustainable efficiency
A Microsoft study reveals a worrying trend: the endless working day. Read on if you're on holiday, for a calmer return.
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What does the Alpha generation eat?
What are the eating habits of the Alpha generation? Deciphering the trends, preferences and weak signals of tomorrow's market.
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To win B2B, it's no longer enough to be known: trust is becoming the new sinews of war
According to a LinkedIn-Ipsos study, 81 % of B2B decision-makers choose a brand they trust, even a little-known brand. Here are some explanations.
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A plant-based diet and cardiovascular health: two new studies confirm a protective link
Two new studies confirm that properly constructed plant-based diets improve cardiovascular health. Our survey.
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What the GMFH Summit 2025 reveals: how diet, treatments and the environment shape our gut microbiota
The GMFH 2025 Summit reveals how our dietary, medical and environmental choices shape the gut microbiota.
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The unsuspected influence of smell on food intake
A study reveals how the sense of smell influences hunger circuits. A promising sensory lever for nutrition and health.
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Trends seen at Vitafoods: towards more connected, more sensory, more demanding nutrition
Personalisation, sensory formats, proven effectiveness: here are the 5 key trends at Vitafoods 2025!
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