Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 4
Ingredients and women's health: the anatomy of a nutritional El Dorado that is shaking up the market
Ashwagandha, intimate probiotics, beauty collagen... Analysis of the ingredients and women's health trends that are revolutionising the market.
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Pepsi enters the era of the prebiotic soda: deciphering a sectoral transformation
With its new prebiotic soda, the brand is exploring a new segment combining pleasure, digestive health and innovation. A trend to watch.
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To win B2B, it's no longer enough to be known: trust is becoming the new sinews of war
According to a LinkedIn-Ipsos study, 81 % of B2B decision-makers choose a brand they trust, even a little-known brand. Here are some explanations.
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Coming revolution in the US Dietary Guidelines
Reform of the "Dietary Guidelines": return of "whole" foods, promotion of plant proteins and monitoring of ultra-processed foods.
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Prebiotics and probiotics now available in snack foods
Faced with the rise of healthy snacking, prebiotics and probiotics are emerging as powerful differentiators. Analysis.
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Purple bacteria: the future of sustainable proteins on your plate?
Purple bacteria are emerging as an innovative source of alternative proteins in the face of today's environmental challenges. Here's why.
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Your practical guide to prompting with Claude.ai
How can food ingredient professionals use Claude effectively? A practical guide with concrete examples.
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Allergies, diabetes, fatigue... These chronic illnesses are shaping the future of functional foods
Sciensano survey confirms rise in chronic diseases. A strong signal for innovation in the ingredients sector.
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What if you thought about your ingredients the way Nike does?
Why should ingredient brands take inspiration from Nike? A powerful analysis for rethinking B2B branding.
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CSR in 2025: still a promise of growth for B2B brands?
CSR remains a driver of value for brands, provided they meet the expectations of the public. We take a closer look at the Kantar Sustainability Sector Index 2025.
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Navigating the changing patient journey: what implications for B2B healthcare marketing?
The evolution of the patient pathway is reshaping B2B healthcare marketing, with a resolute focus on education and awareness.
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How do we deal with the uncertainty of ingredients in 2025?
How can you navigate the uncertainty of ingredients in 2025? Blockchain, transparency, sustainability, we tell you everything!
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